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Week 4 Discussion Post 2

Week 4 Discussion Post 2

Q • Describe the options available to marketers of products in the declining stage of the product life cycle. • What products today do you believe are in the decline/declining stage, and what changes would you recommend to reverse this trend. • Be sure to include both qualitative and quantitative data in your responses.

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The decline stage in the product life cycle is the final stage and indicates the possible death of the product in the market. This is a point where sales are in serious decline and the market is no longer attractive due to low or no profit in operations. Firms in the industry could find difficulty to exit the market due to high exit barrier that would discourage leaving the market abruptly. Hence, product termination would be weighed against the profit loss to the organization.